How Tech Start-Ups Use Social Media

on 12/2014 |

The Social Media Show recently interviewed Evasive Founder Fode Diop about how he uses Social Media in the tech industry. Diop, originally from Senegal, Africa, came to the United States when he was 18 years old to play basketball and pursue in education in Computer Science. During the mid-late 90’s, Fode worked in IT at the dawn of the Internet age. After that, his journey led him to Los Angeles, California to attend film school which was a big passion of is. In 2007-2008 when the iPhone came out, Diop moved to Las Vegas because he had an idea to build a search engine. This endeavor lead Fode to creating Evasive.com which is a search and discovery platform.

To sum it up, “Evasive” is a tool to help discover events happening around you according to Diop. He was inspired by John Battelle’s book “The Search” which talks about how Google and it’s rivals transformed the way we do business. This made him realize how important search was. Even before moving to Las Vegas, Fode was always wondering why it was so difficult to find out what was going on in the city when he made trips there. After a trip to Sin City, Diop was inspired by the infamous Vegas saying “What Happens In Vegas, Stays In Vegas” relating it with one of his purchased domain names which was none other than Evasive.com.

Moving into Social Media, Fode says it has played a huge role in Evasive’s operations. He explains that the need for paper flyers are becoming less and less. Today, a lot of promoters are using digital flyers to help get their message out. With platforms like Evasive, event promoters can utilize it’s services to have their events better found which can then be shared to others via Social Media.

Fode says his favorite part about Social Media is the ability to communicate with the world. Recently, Diop has been connecting with people in Africa who are using Social Media and says Twitter has been a great connector. When it came to what he doesn’t like, Fode simply put there is a lot of time wasting on Social Media. As great of tool as it can be, it can also be a great distraction and lead to a lot of unproductive ways to spend one’s time.

Fode says the easiest way to get in contact with him is to contact him via email at Fode@evasive.comĀ  He can also be found on Twitter @diopfode

 

 

 

 

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